Starting with music codebooks in Udine, to the Italian Futurism in Milan, then the geometric shapes and turning colours of Kandinskij and Malevic in Rimini and so on. Concept was the union between art and fashion. For each store, a distinctive feature, contextualized in the history and vision of the host city. The goal is to attract and intrigue the public, offering an experience of total immersion in art and embrace and regain the knowledge of urban heritage, otherwise lost in shopping centers. Accomplished using the painting techniques.